Engineering and Developers Blog
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Build awesome YouTube experiences with new APIs and tools
Wednesday, June 27, 2012
When we introduced the
first YouTube API
in 2005, we knew that it would be developers who would help us grow YouTube as a platform for connecting the world through video. At this year’s Google I/O, we’re continuing on with that mission through an
entire track dedicated to YouTube
, where we’re announcing new APIs and developer tools, as
well as a showcase of some of the most innovative apps built with YouTube.
Make mobile video shine
With mobile video now making up as much as
half of all mobile traffic
, your mobile experience needs video that’s high quality, fast and sleek. We want to give you the best tools to build these experiences, so we’re previewing the new
YouTube Android Player API
for high-quality and fluid video playback.
Engage with your communities through video
The next generation of
YouTube Direct
allows you to engage with your community by having them submit videos which you can then feature in playlists. YouTube Direct Lite is implemented in client-side JavaScript using
CORS
, and does not require any server-side deployments—adding it to your site is as simple as adding an
MMMmmm...data!
Retrieving analytics data for your videos used to mean downloading an archive of CSV files that you then had to process. Now, you can use our new
YouTube Analytics API
to build custom tools for your data. It's a RESTful web service that gives you the freedom to request customized reports containing only the data you care about. We’re also giving the
YouTube Data API
a facelift with new features like universal search and updated client libraries in 8 different languages.
Play, watch and learn from developers like you at Google I/O
We’ll be talking about these new features and other developer tools at Google I/O this week, so check out our
sessions
and
codelabs
, download the official
Google I/O app
, and follow online at developers.google.com/io. At I/O you can also visit with Developer Sandbox companies like
Flipboard
,
Dude Perfect
and
SONY PlayStation @ Home
who are building awesome experiences with YouTube APIs. We’ll also share our sessions on the
Google Developers YouTube Channel
, and you can always find us on
Google+
and our
developer forum
.
Cheers,
—Amanda Surya, YouTube API Team
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