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YouTube Channels: Get with the Program!
Monday, September 24, 2012
It's never been easier to create compelling videos and build a social presence on YouTube. At this year's Google I/O, YouTube product managers and channel gurus Dror and A.J. presented tips and tricks for making great content centered around raising brand awareness, raising money, and obtaining feedback about your products and services.
Don't worry if you missed their talk, we recorded it! So, sit back, grab some popcorn, and get ready to learn how to showcase your brand in front of YouTube's 800 million unique visitors per month!
Click
here
to view the slides from the video above.
Not sold yet? Well, have a sneak peek at some of the great material they cover below, and remember Dror and A.J.’s number one recommendation:
make content, not commercials
!
Sneak Peek
Tips and Tricks
Hook the user in the first 15 seconds (or they'll leave)
Brand your channel!
Make the most of your budget
Review
YouTube’s Trends
for ideas
Camera shy?
Consider animation.
(It might actually be cheaper than video.)
Several successful channels focus on curating videos from their community
Enhance your videos without fancy software/hardware using the
YouTube Editor
or
other integrated web editors
Many, many more...
What's your goal?
Raising awareness
Master your PR via video (include all your features and make bloggers’ lives easier)
Provide product/service demo videos to promote your company
Tell backstories about clients using your products/services
Raising money
Add video to your crowdfunding pitch to increase funds raised by 114% (
source: Indiegogo
)
Researching and supporting users
Record tutorials to promote and educate (see which features are the most popular using
YouTube’s Analytics
... you might be surprised)
Use
Google Hangouts
for scalable office hours and virtual focus groups
Figure out what features customers like/dislike via the world’s largest focus group
Resources to learn more
Creator Hub
Creator Playbook
(what you wish you knew about YouTube)
Trends Dashboard
YouTube for Developers
(that’s us)
Wow, you made it this far without
watching the video
? Did we tell you they fill the presentation with awesome videos that showcase their points (including
Chuck Testa
)?
Nope!?
Well, now you know, and you will definitely want to
watch the whole thing!
-Jeremy Walker, YouTube API Team
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